SEMIOTIC ANALYSIS OF SIALKOT INTERNATIONAL AIRPORT INSTRUCTIONAL BOARDS

Authors

  • Shumaila Khan M. Phil Candidate, Department of Linguistics and Communications, University of Management and Technology, Lahore Author
  • Sumera Shan Ahmad2PhD Candidate, Dept. Applied Linguistics, GCUF, and Lecturer at Department of Linguistics and Communications University of Management and Technology, Lahore Email: sumera.ahmad@umt.edu.pk PhD Candidate, Dept. Applied Linguistics, GCUF, and Lecturer at Department of Linguistics and Communications University of Management and Technology, Lahore Author

Keywords:

Semiotic Analysis, Sialkot International Airport, Multimodal Discourse Analysis, Instructional Boards

Abstract

          The purpose of this study is to create a checklist for assessing the instructional boards displayed at Sialkot International Airport based on Multimodal Discourse Analysis Theory (Kress & van Leeuwen, 1996). The theory investigates the ways in which various modes for example; text, image, layout, and color etc. combine to express meaning. The components of the theory that are most pertinent to static visual communication are the main focus of this investigation. Five pictures of instructional boards were examined using qualitative approach in order to develop the checklist and its subsequent implementation. Results of the current research highlight some issues observed in the instructional boards and suggest improvement in those areas to improve the efficacy and clarity of airport instructional boards.

 

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Published

2025-11-17

Issue

Vol. 8 No. 04 (2025): (JALT)

Section

Articles